Sidetrail Media

Websites for Small Businesses, Artists and Entrepreneurs

The eponymously-named web site of writer, editor and writing instructor Allyson Latta is the online repository of her thoughts, ideas, and advice for amateur memoir writers, as well as the primary means by which she advertises her services. Built upon the WordPress platform, Allyson manages all content herself.

I’m thrilled with my website,, and I can’t imagine having worked with a more imaginative and sensitive designer than Joe Nittoly. There was a steep learning curve because I wanted some aspects to be DIY, but he made the process enjoyable. He was infinitely patient in answering my questions, considering my market and needs, explaining his recommendations, and bringing my vision to life in an artistic but also practical way. There’s been a wonderful response to my website, and I know that’s in large part thanks to Joe’s creative and technical expertise and guidance.

Allyson Latta

In the March, 2012, issue of The Writer, was named one of the magazine’s sixteen “Favorite Writing Blogs and Websites.”

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