Sidetrail Media

Websites for Small Businesses, Artists and Entrepreneurs

Joe Nittoly

I’m a website designer, digital and traditional artist, games and hobby retailer, backcountry trekker, and all-around geek culture fanboy.

I started my technology career in the digital consultancy arena where, working for agencies Rare Medium, Publicis Canada, and Blast Radius, I worked on such brands as Microsoft, Canada Post, and BMW. I left the agency world to start Sidetrail Media where I’ve focused my agency-level experience on helping  small businesses, non-profit organizations, and creative individuals establish an online presence.

It’s as an artist that my geek side shows through. I design and retail my own line of fantasy gaming miniatures, along with a variety of storytelling-based game products, via my games and hobby business, The Gaming Geek Shop, and my largely fantasy-themed artwork is on display at

I earned a Bachelor of Arts degree in English and History from the University of Toronto and graduated from the Interactive Multimedia Post-graduate program at Sheridan College.